The Superbowl advertisements each year provide valuable lessons on capturing the attention of people in the world. Few advertisements tell about measurable qualities of the product being advertised. Some even neglect to show the actual product and merely mention the product’s name. Many advertisements instead include absurdities: talking reptiles, cars that drive so fast that doors actually fly off of other vehicles, or insurance sales agents who teleport onto the scene exactly when needed.
Where are the shrewd church advertisements?
How might we use media to promote the Kingdom of Heaven?
What might a shrewd church advertisement include?
“For the people of this world are more clever in dealing with their own kind
than are the people of the light.” — Luke 16:8
Would you show an engineer getting an insight during the prayers of the people? Perhaps a spotlight suddenly lighting up the engineer’s bowed head and a light bulb floating over it while angelic voices sang.
Would you show an shop owner passing the peace that passes understanding with a difficult customer then walking out of the building arm-in-arm?
Would you show a dreaded diagnosis being reversed while the congregation prayed for that person?
A impossible as these sound, I have seen or experienced all of these! Except for actually seeing the metaphorical light bulb floating over someone’s head.
What ad would you design to draw people toward the Kingdom of Heaven?
I will have more to say about the Shrewd Steward (Luke 16:1-13) on Sunday, September 18th, 2016 at Temple Terrace Presbyterian Church.
Robert Shaw, Pastor